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Doctoral Workshop on Historical Methods in Marketing Scholarship

May 29, 2013, 1:00am CET - 3:00am
Copenhagen Business School

Porcelaenshaven 18A
Frederiksberg DK-2000

Topic areas


This workshop is aimed at doctoral students working in marketing, history and social science departments, who are interested in developing their methodological and historical research skills. In addition to in-depth discussion sessions focusing on various aspects of the historiography of marketing, historical methodology, archival research skills, and the relationship between history and marketing theory, the workshop will offer a friendly and collegial atmosphere for doctoral students to discuss problems they encounter in their research strategy. Doctoral students will be given ample of opportunity to discuss dissertation proposals and employment opportunities in marketing and marketing history. If you are interested in being considered for this workshop, please submit to the organizers by Monday, 31 December 2012 a short statement of interest, a CV, a preliminary or final dissertation prospectus of no more than 10 pages, and a letter of support from your dissertation supervisor (or prospective supervisor). Applicants will be notified by 31 January 2013 whether they will be included in the programme.

Themes and Session Speakers

Terrence Witkowski (California State University, Long Beach): The Historiography of Marketing.

Jagdish Sheth (Emory University): Reading Early Marketing Classics.

D. G. Brian Jones (Quinnipiac University): Basic Methodological Issues in Marketing History and the History of Marketing Thought.

Eric Shaw (Florida Atlantic University): Historical Research and Marketing Systems Analysis.

Stefan Schwarzkopf (CBS): Philosophy of History in Relation to Marketing History and Marketing Theory.

Dale Miller (Griffith University): Archival Research Skills in Marketing History.

Maria Kalamas (Kennesaw State University): Retailing History and Marketing Historical Research.

Matthias Bode and Per Østergaard (University of Southern Denmark, Odense): The Role of Historical Perspectives in Contemporary Consumer Research.

Joint Session: Employment Opportunities and Publication Strategies in Marketing and Marketing History.


Stefan Schwarzkopf, Copenhagen Business School, DK-2000 Frederiksberg, email:

Maria Kalamas, Michael J. Coles College of Business, Kennesaw State University, email:

This doctoral workshop immediately precedes the 16th Biennial Conference on Historical Research and Analysis in Marketing (CHARM), which will be held at Copenhagen Business School on 30 May to 2 June. For its 30th Anniversary year in 2013, CHARM has chosen ‘Varieties, Alternatives and Deviations’ as its conference theme. Papers on all aspects of marketing history and the history of marketing thought in all geographic areas and all time frames are welcome. For more information about the Doctoral Workshop and the CHARM conference, please email the organizers and see


Stefan Schwarzkopf, Copenhagen Business School, and Maria Kalamas, Kennesaw State University


Stefan Schwarzkopf,

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